These are the ethical standards that the Third Party Marketing Association ("3PM") upholds as essential not only for its members but for the third party marketing industry as a whole. All 3PM members: Maintain integrity and independence. Members are discouraged from making any misleading, false or unwarranted statements to clients or prospective clients. Provide service in their areas of competence, being honest and forthright about their professional experience, qualifications and/or education. Members should strive to continually improve their professional knowledge and skills so that they may better serve their clients and the financial services industry. Divulge any potential conflicts of interest prior to accepting any contract or as soon as possible after the conflict is discovered. Full disclosure is the key. Safeguard any confidential information or documents entrusted to them and not divulge any confidential information without the consent of the client. Establish personal responsibility for knowledge of the laws and regulations related to the securities industry and for work in which remuneration is involved. 3PM was created as a forum to share ideas, information, and education as well as to promote the professional development of all third party marketers. Promote public awareness of third party marketing and 3PM. 3PM members agree not to promote their own interests at the expense of this Association, their clients or colleagues. All 3PM member firms, their principals and employees will uphold the principles of this code of ethics and will not commit acts that would discredit the organization.