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Membership in 3PM is offered solely to sales and marketing organizations in good industry standing and registered with the appropriate regulatory authority.  All sales professionals working for the firm must be appropriately registered and have passed the necessary examinations.  All firm owners and principals must have a minimum of 5 years of direct investment management and/or financial services related business experience.  All employees and owners, or at least two management team members (CEO, CFO, CCO and/or COO) must attest via signature that they, nor their firm, nor any of its employees or owners have been the subject of any revocation, censure or litigation by the regulatory bodies that govern the financial services industry, including FINRA and SEC and if this has occurred, a detailed explanation must be attached for which 3PM will determine eligibility on a case by case basis. Firms will also be required to certify that they will follow 3PMs Principles and Best Practices.  Firms seeking membership must complete the application process and all required attachments in their entirety. To Join 3PM click HERE.

 

Membership Update

The Third Party Marketing Association continued its new member growth in 2010 despite many changes in membership requirements and a continued challenging investment landscape. We believe that existing and potential members are well aware of the critical role that 3PM plays in expanding the presence, awareness and understanding of what 3PM firms have to offer. Not only are members offsetting the cost of membership through the multitude of vendor discounts available to 3PM members (visit the member benefits section of 3PM.org to see the many programs you can take advantage of at reduced fees), their businesses are growing through manager referrals, networking with other 3PMS, cross selling, and generally advancing efficiencies through lessons learned and articulated at our annual conference and many webinar forums. Given the political and economic environment, there has never been a more important time to affiliate with 3PM. We continue to encourage new, past and potential members of 3PM to spread the word about the many benefits of the Association to colleagues. The greater our numbers, the greater our potential impact which benefits all 3PM firms.

2011-2012 Fiscal Year Membership Opportunities

New members that join 3PM on or after April 1, 2011 will benefit from an extended membership period of April 1, 2011-June 30, 2012, our fiscal year end!

3PMENTOR Program

In an effort to maximize the value of the 3PM Organization, and to assist new members in most efficiently assimilating into the organization and the industry, we have established the 3PMENTOR program. This program is designed to create an immediate connection between new 3PMs and more established 3PMs. 3PMENTOR Fact Sheet.

To Join:

As a member, please download and submit the Membership Application. All members must sign 3PM's Principles and Best Practices. Click HERE for a copy.

As an Industry Associate, please download and submit the Industry Associate Application

As a mentor, please download and submit the Mentor Program Participant Application

Do you have questions about joining 3PM? Click HERE here for a list of frequently asked questions (FAQs)

Membership Benefits

The Association offers its members a variety of opportunities to help 3PMs manage their businesses. Among these benefits are:

www.3PM.org

3PM’s website is the backbone of the Association and provides visitors with an overview of the Association as well as a Member Directory which contains a list of our members as well as lists detailing which firms are interested in working with Investment Managers. These lists are categorized by geography, product offerings and distribution channel to facilitate an investment manager’s search for the appropriate 3PM partner. Members also are given access to the Member’s Only page of 3PM’s website which contains a Service Provider Directory, sample documents and contracts, free access to past webcasts and their presentation materials as well as a listing of the discounted vendor offerings negotiated on behalf of our members.

Manager Referrals

Many investment managers begin their search for potential third party marketers by visiting the Association’s website, which typically leads to several direct inquiries to 3PM member firms. Since most 3PM firms are hesitant to represent competing managers in the same asset class, opportunities for manager referrals are not uncommon, thus allowing the 3PM members to grow the number of high-quality managers it represents.

Regulatory and Compliance

Regulatory and compliance issues are often cited as one of the most important benefits of membership in our Association. Most 3PM firms face the same challenges as an internal marketing staff, however, they don’t have a full-time, dedicated team of compliance professionals on staff. The Association helps to supplement these resources by offering its members webcasts focused on timely issues affecting most organizations. Previous webcast topics include 3PM / BD Relationships, Contracts, State Registrations and Issues for 3PMs operating Broker Dealers. Replays are available free to members on the Member’s Only page of the website.

Annual Conference

3PM’s Annual Conference provides members an opportunity to network and discuss issues facing the industry. All topics and speaker presentations are geared specifically to 3PMs to help members better manage their firms on a day-to-day basis.

Vendor Discounts

3PM’s Membership Committee has negotiated significant discounts from several leading industry vendors for its members. The list of providers include: conference sponsors, performance measurement systems, analytical tools, database providers and industry newsletters and publications.

3PM News

The Association’s quarterly newsletter aims to keep members abreast of things going on at 3PM. Issues include committee updates and activities, articles of interest, a calendar of industry events, and profiles of Association members.

Networking Opportunities

As with any industry, third party marketing has its own unique set of business issues. To easily address these issues, 3PM encourages informal networking among its members by providing members’ contact information; the 3PMentor Program; ample conversation opportunities throughout our Annual Conference agenda; and a collaborative rather than competitive atmosphere amongst its membership.

Is your Broker-Dealer a 3PM Industry Associate?

As a reminder, 3PM firms affiliated with a Broker Dealer who has joined 3PM as an Industry Associates of 3PM, will benefit from the following price break on their membership dues as of the 2011-2012 membership dues year:

• If your broker dealer has 1 – 5 affiliates join 3PM, each one will receive $150 off the cost of membership.

• If your broker-dealer has 5 - 10 of its affiliates join, each one will save $250 off the cost of membership.

• If your broker-dealer has more than 10 affiliates who want to join 3PM, please give us a call and we will work out a special pricing package for the fiscal year.

 

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